On-Page SEO (Search Engine Optimization) refers to all the measures you take to increase your search rankings. This technique involves making your pages easy for search engine bots to read and understand, giving users an accurate preview of your content. The process of optimizing your pages should be done with the mindset that content is king. This way, you will have the best chance of getting high search engine rankings. Read on to learn more about how you can improve your website’s On-Page SEO.
Keyword density
Page, SEO, and keyword density are key aspects of the search engine optimization strategy. While it is important to keep your content relevant, don’t go overboard. If your content is overstuffed with keywords, Google will penalize your site. To avoid penalties, use an accurate keyword tracker. Keyword density should be between five and seven percent throughout your article. In some cases, it may be better to use a keyword pair. One keyword of a pair should be repeated more often than the other.
Meta descriptions
Adding meta descriptions to your website is one of the most important aspects of on-page SEO. While meta descriptions do not directly influence search rankings, they can boost your click-through rate. In addition to improving your page’s visibility, meta descriptions can also be used to advertise your business. Here are some tips for writing a meta description that works:
Usability
While on-page SEO and usability go hand in hand, it is crucial to balance them. When done properly, on-page SEO will boost your SERP rankings and increase your clickthroughs. Both of these factors are important because users have a strong preference for sites that rank #1. If your site is lacking in usability, you may find yourself being passed over by users who are not in the medical field. By following these guidelines, you will maximize both usability and search engine optimization.
Mobile responsiveness
One of the most important things for on-page SEO is the responsiveness of the website. Moreover, mobile responsiveness is highly beneficial for mobile users. Google approves mobile websites and uses this to determine the quality of the content. It also helps in the process of keyword research. It is necessary to consider the purpose of your website to improve its overall performance. For instance, you might want to create a mobile website if your main site is not mobile responsive.
Image file sizes
When optimizing images for on-page SEO, remember that larger image file sizes will take longer to download and display. Slow websites negatively affect the user experience, and Google favors websites with fast-loading images. Optimal image file sizes for on-page SEO should be no larger than 150 kilobytes. If your website has too many images, compressing them is a must. Most websites have too many images, and they will negatively impact both your User Experience and SEO rankings.
Internal links
You may be wondering how internal links help with On-Page SEO. The answer is that they help pass authority and context to the destination page. The reason why internal links are so powerful is that Google continues to change its algorithms to favor them. Now, instead of focusing on the anchor text of the link, Google takes into account the words surrounding it. The more context surrounding a link, the more likely Google will perceive the page as authoritative.
