Digital Marketing

How to Organize Product Categories on an Ecommerce Website

When you build an ecommerce website, you’ll want to organize your products by category. A quick view allows your consumers to get a quick view of the product without having to click through several pages. The quick view typically includes basic product information, the ability to add to cart, and even the option to save a product to a wish list. This feature is especially useful for products that change frequently. Depending on your industry, you can also include a live chat feature, which allows consumers to easily reach a live agent.

Organizing ecommerce website based on product categories

Organization of an ecommerce website depends on the product categories. The first step is to determine what types of products your site sells. For example, if you sell several types of surface preparation equipment, you should separate them by product type. In addition to product type, consider color and paint because some products look similar. The next step is to draw a tree of product categories. If you’re using the same structure as the one used by other ecommerce sites, you may want to add additional categories for products that are similar.

Providing detailed product descriptions

Providing detailed product descriptions on your ecommerce website is a good way to increase the conversion rate. Not only do well-written descriptions keep consumers on your website, they are also a good way to increase your search engine rankings. According to the latest research, 87% of consumers consider product descriptions to be important when making a purchase. If you are not sure how to write effective product descriptions, here are some tips that will help you get started.

A well-written product description provides the user with enough information to make a decision on whether or not to purchase a product. It is the online equivalent of an assistant in a physical store. Without a detailed description, shoppers will be skeptical and turn away. If a product description is missing, 98% of shoppers will abandon their purchase. If a product description is missing, there is a high risk of a return or complaint from the consumer. Thankfully, providing a detailed description can be a simple process and will reduce the risk of a customer complaint or return.

Having a live chat feature

Having a live chat feature on an online ecommerce website can greatly improve the overall experience for your visitors. By using the live chat service, you can instantly answer questions from visitors and gain their confidence to purchase. Live chat systems allow you to configure a survey to ask for feedback, which can provide helpful insights. By implementing this feature, you can boost customer satisfaction and retention rates, so you can avoid losing sales.

First and foremost, you have to choose a live chat tool that fits your needs. A live chat widget should work seamlessly with your existing systems. Otherwise, it is pointless to have it. Another option is to integrate your live chat widget with Zapier, which allows you to semi-automate your responses whenever needed. This will also save you a significant amount of time in the long run.

Having a shopping cart

If you’re running an eCommerce business, you know how important it is to have a shopping cart on your site. You can make sure that visitors can add items to their cart by having an icon that looks like a shopping cart. Even if a customer is not sure what they want to buy, a shopping cart will let them do so. It also allows you to offer personalized pricing based on a customer’s demographics, previous purchases, holiday seasons, and other events. You can also use cart recommendations to encourage repeat purchases and reduce cart abandonment. You can even add security logos to your website to ease customers’ concerns.

The most common issue with shopping carts is that they don’t calculate taxes properly. For instance, if a shopper is in the US, they won’t see taxes or shipping costs. This is because shipping costs are automatically calculated at checkout when a customer confirms his or her order. This is a common reason for a customer to abandon their cart and look elsewhere. However, there are several ways to calculate the tax and still use a shopping cart to collect the proper amount.


Leave a Reply

Back to top button