If you’re thinking about using Facebook as a marketing platform, you should know what types of audiences are available to you. There are three main types of audiences: Value-based, Lookalike, and Source. These categories allow you to target a specific audience to your business. Let’s take a closer look. If you’re wondering what is the best way to use each type of audience, read on. You can use this information to create your ads and determine your target market.
Lookalike audiences
Facebook marketing allows you to create lookalike audiences based on customer data. By uploading a list of past customers, you can find users who are acting like previous widget purchasers. You can then target these individuals with ads based on their interests, behaviors, or buying habits. Lookalike audiences are a great way to improve the effectiveness of your ad campaigns and get the most from your marketing budget. Here are some tips for creating lookalike audiences in Facebook marketing.
Value-based audiences
Value-based audiences in Facebook marketing are awesome! They allow you to target highly profitable customers, using a numeric value instead of just a person’s name. These audiences are also a fantastic improvement over Lookalike audiences. They use data from your website and mobile app to create custom audiences with a customer’s lifetime value in mind. These audiences are the perfect way to find potential new customers and increase conversions.
Custom audiences
Custom audiences in Facebook marketing help you create your own segments of your audience. You can add your email list, CRM, website visitors, or people who have interacted with you on Facebook to this audience. Custom audiences also include people who have bought products from you and have interacted with your business outside of Facebook. If you know exactly who your target audience is, you can tailor your ads to them. But there are risks. It is best to understand them before you use them.
Source audiences
When planning your Facebook marketing strategy, source audiences are important. Facebook looks at a number of facets of information, such as pixel data and inferred attributes. These are combined into one larger audience based on patterns in your source audience. Although Facebook doesn’t specify what exactly goes into lookalike modeling, best practices recommend starting with a small audience and increasing it as you gain experience with the platform. This will help you better understand which Facebook lookalike audiences are most relevant to your marketing strategy.
Budget settings
When it comes to Facebook advertising, budget settings are essential. By default, Facebook distributes your ad budget thinly. If you spend too little, you may end up generating only one lead per day. But if you spend a lot of money, you may see amazing results. The amount you spend is dependent on your objectives and campaign types. You can use the highest value budget or the lowest one, depending on your budget.
