This article will discuss what happened with Nokia’s mobile operating system and why it failed to meet expectations. We will also look at the company’s expansion to international markets and the acquisition of Mobile Touch. We’ll also look at the company’s design and technology. And of course, we’ll discuss the future of Nokia. After all, who doesn’t want to have the best phone possible? And if you can get that phone for less than you paid, why not?
Nokia’s mobile operating system was not up to the job
In 2008, Nokia claimed it had the most valuable brand in the world, but failed to recognize that brands are not as resilient as they used to be. People are now expecting constant innovation and they’ll punish a company that lags behind. Luckily, Nokia learned its lesson early on and made changes to improve the quality of its mobile operating system. It is now one of the most widely-used mobile operating systems.
Nokia’s design and technology
Nokia’s design and technology focus on the mobile internet and design for consumers. The Nokia 9210 was the first mobile phone to have expandable MMC memory, a precursor technology to SD cards. The 9210i offered 40 MB of internal memory, support for video streaming, and an LED-backlit LCD panel. The newer 9500 featured a more sophisticated Symbian Series 80 UI, Wi-Fi connectivity, and a camera.
Nokia’s international expansion
As the company expanded into new markets, management at Nokia faced the challenge of changing market dynamics. Competition was becoming more intense and software was eclipsing hardware as the most important competitive feature. Nokia’s management lacked the skills needed to cope with this new way of working. It was time to find a third leg of the stool. This was easier said than done, however. Here’s what happened. Read on to learn about Nokia’s international expansion.
Nokia’s acquisitions of Mobile and Mobile
The acquisition of Mobile and a new consortium of partners helped Nokia achieve its goals in developing digital phones and services. The companies claim a 13% to 15% share of the global analogue cellular phone market. Nokia’s Mobile acquisition also helped with the cost of R & D across the Atlantic. Mobile was marketed primarily through Radio Shack. Nokia and Mobile Mobile now have a combined share of 35%.
Nokia’s lack of coordination between its business units
A study of Nokia’s failure to achieve growth in the smartphone market has exposed a broader problem at the company. Lack of coordination between different business units made it difficult to develop new products. The company’s R&D department, for example, was divided into two teams: one to develop Symbian, and another to work on Mee Go. The lack of coordination between the different software teams resulted in delays in releasing new models.
