When deciding between Life Time Fitness and 24 Hour Fitness, consider the company’s founder. Mark S. Mastrov, a native of Oakland, grew up in Castro Valley and played basketball at junior college. He blew out his knee in a game and rehabilitated himself on the Nautilus machines. After earning a degree in business administration from California State University at Hayward, he worked at a small health club in San Leandro. He also trained his staff on the machines.
Mark Mastrov
After leaving 24 Hour Fitness, Mark Mastrov started his own company, New Evolution Ventures. His firm provides venture capital and operating partnerships to emerging health and fitness brands around the world. He is also a passionate Muay Thai fan. He and his wife Mindee have four children. He has been in the fitness industry for over 15 years and continues to work with athletes and entrepreneurs. He has also been a part owner of the NBA’s Sacramento Kings.
Life Time Fitness vs 24 Hour Fitness
When choosing between a 24-hour gym and a Life Time Fitness, consider what is available at each one. Both offer equipment to lose weight and improve health and athletic performance, but which is best for you? 24 Hour Fitness has more than 400 locations, while Life Time Fitness has 105 centers in the United States and Canada. In addition to a full range of exercise equipment, both companies offer classes, spas, saunas, and salons.
24GO(r) fitness app
The official 24GO(r) fitness app allows you to track your progress on your workout program with the help of virtual coaches. You can use the app to track your gym visits, personal training sessions, and more. You can even view schedules and reminders to help you stay on track. In addition to personal training, the 24GO app features a fitness journal and health articles. You can download 24GO for free today!
Sports star Chris Roussos
As CEO of 24 Hour Fitness, Sports star Chris Roussos is trying to get as many people in the gym as possible. The company has made efforts to bring veterans into the fitness industry, including a recent Les Mills workout on an aircraft carrier. He also has an ongoing program called the Boots24 Initiative. Roussos first joined 24 Hour Fitness USA in the 1990s. Roussos has been working out regularly since his time in the Army.
Electronic fund transfers as a growth driver
The use of electronic fund transfers by 24-hour fitness companies to collect money from their members is a significant part of their business model. They are making around $1.6 million per month from their former members, while defrauding their bankers and J.P. Morgan Chase. Using EFT helps 24 Hour Fitness get around this problem by allowing its members to pay for their memberships on a month-to-month basis, which opens their doors to more people.
