Digital Marketing

Importance of Facebook Marketing Page

The home section of a Facebook marketing page is the first place users see updates. The about section should include information about your business, contact details, hours of operation, website URL, and more. The community section is the area where users can post comments about your business. This is a great way to get your audience involved. Make sure to post regularly and invite interaction. Listed below are some important sections to consider when creating your Facebook page.

Audience Insights

You may have a Facebook marketing page, but you still may not know the importance of audience insights. The purpose of these tools is to help you understand your audience better, which can help you come up with more targeted content. For instance, audience insights will let you know if you have a large email list. You can also find out if there are any new people on your email list. In addition, using audience insights helps you determine where to advertise your content.

Cover photo

If you are creating a marketing page on Facebook, you should pay special attention to the cover photo. This important part of your page will help you increase conversion rates. Choosing a great cover photo is not as difficult as you might think. Simply follow a few tips and practice your skills. It can be as simple as an image of yourself or a product, but having a great cover photo can make all the difference.

Call-to-action button

Using the new Facebook call-to-action button to direct traffic to your website is a powerful way to drive traffic to your website. While the button is not available to all businesses yet, it is expected to roll out to more businesses in the U.S. over the next few weeks. It will also be available internationally sometime in 2015.


Remarketing is a great way to target website visitors who haven’t converted yet. This tactic can help you reduce your overall advertising spend. Facebook users who visit a marketing page and view an ad are a better target than uninterested users. The Facebook pixel connects your website visitors’ profiles with your Facebook advertising campaign. The average click-through rate of a remarketing ad is 10 times higher than that of a standard display ad.

Cost of running ads on Facebook

One of the best ways to optimize your Facebook marketing page is to choose a low cost per action. This will save you time and money, since Facebook will bid based on the highest bid. Facebook has several settings for running ads. In addition to choosing an amount, you can choose the bid method. Manual bids require the user to input the amount and Facebook will choose the best bid. Both methods have limits and you can choose the maximum amount you want to spend on your ads.


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